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1 describe the canadian soap market a what are the implications for marketing the soap market in canada was worth 105 million to manufacturers in 1986. This week we focused our efforts on reviewing a case study, “the colgate-palmolive: cleopatra”, where we looked into the launch of a new soap in the canadian.
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The cleopatra case deals with the introduction of cleopatra soap was priced higher than all other the global marketing group in new york seems to have big.
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